![]() ![]() "It's like the 'Minecraft' phenomenon, there's just something about being a certain age that makes you much more willing to spend endless hours experimenting with stuff, playing somebody else's game, making a game yourself," McQuivey said. James McQuivey, VP and principal analyst with Forrester, told Insider that games like Roblox just attract a younger generation through their ability to play games endlessly. I enjoy building and do so in my free time, and I'm simply rewarded when it comes to doing what I love." One young Roblox developer told the Guardian: "It never feels like a job, which of course is the best part. Developers get a 70% commission on all the Robux spent in their game, which can add up quickly, particularly for popular titles. ![]() The appeal of building games in Roblox, for younger developers in particular, is turning something fun into an unexpected potential source of revenue. Here's how Roblox works, why it's so popular with both developers and gamers, and what comes next. Roblox CEO David Baszucki introduces one of the new Roblox games. "It's also a free market that works remarkably well," CEO David Baszucki told Insider. ![]() To put it in perspective, it's more than a game. In July, the time of its last update, Roblox said it was on track to pay out as much as $328.74 million to those developers in 2020 alone. ![]() "Brookhaven," a role-playing game, has amassed 477,000 concurrent players at the time of writing.Īnd the Robux spent on these games has made some of the game's largely-teenage community of developers into millionaires. In November 2020, the pet simulation game " Adopt Me!" became the first game in the platform's history to reach a total of 20 billion visits, and has 406,000 concurrent players at the time of writing. There were over 18 million games, called "experiences" on Roblox, but the most popular can see in the vicinity of 500,000 concurrent players during peak times. Roblox rewards its community of independent developers by paying them based on the Robux spent in their games. Each and every game is free to play, but most offer premium features or benefits in exchange for Robux, an in-game currency that can be purchased for real money. Unlike "Minecraft" or "Fortnite," Roblox isn't exactly a game, but rather a platform where players can jump from one user-generated experience to the next. Next up, Roblox is going public in a long-awaited direct listing, slated to be held on Wednesday. Amid all of that growth, the company's valuation has soared from $4 billion in early 2020 to $30 billion in early 2021 as it raised $520 million in fresh funding. Indeed, the platform has exploded from 12.0 million daily active users in 2018 to 17.6 million in 2019 and grew 85%, to 32.6 million, in 2020. Roblox is a hit with the youngest generation, with the company recently boasting that it counts over half of all Americans under the age of 16 as users.
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