![]() ![]() It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019. Flavors include maple syrup and cinnamon toast. Kellogg's produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Due to similarity between the contraction leggo and the product name LEGO, in the later 2000s Kellogg's collaborated with The Lego Group to produce Eggo waffles shaped like LEGO bricks. Their advertising slogan-"L'eggo my Eggo"-developed by Leo Burnett in 1972 is well known through their television commercials. In 1968, as a means of diversification, the Kellogg Company purchased Eggo. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters. The Dorsas were very involved in local community activities and donated extensively to school and community projects. All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, California, near the intersection of US 101 and East Julian Street. Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup. ![]() ![]() History Įggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.īy mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy. †Percentages are roughly approximated using US recommendations for adults.Įggo is a brand of frozen waffles owned by the Kellogg Company, and sold in North America. ![]()
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